No purchase necessary to enter. Contest closes: December 31, 2007

ELIGIBILITY: Contest is open to legal residents of Canada who have reached the age of majority in their province or territory of residence, at the time of entry. Employees of "Space Adventures", Procter & Gamble (collectively the “Contest Sponsors”), their respective affiliates, subsidiaries, advertising and promotion agencies, licensed wholesalers, and distributors, a member of the immediate family of, or domiciled with any of the above individuals, are not eligible to participate.

TO ENTER: Starting 12:01 AM Eastern Standard Time (“EST”) on July 1, 2007 until 11:59:59 PM EST on December 31, 2007, visit www.hitcharidetoouterspace.ca and complete the entry form, confirm compliance with the contest rules by checking the appropriate box and submit the entry on-line. To enter by postal mail, complete all required fields on the Gillette 2007 ‘Hitch a Ride to Outer Space’ Official Entry Form available at in-store displays from participating retailers, or print (by hand) on a plain piece of paper, your first and last name, your full address including city, province and postal code, your email address, your primary telephone number, your date of birth, your gender, and your preferred language. Confirm compliance with the contest rules with your signature and date of entry and mail your completed entry in an envelope bearing sufficient postage to Gillette 2007 ‘Hitch a Ride to Outer Space’ Contest, P.O. Box 342, Succ. Place d’Armes, Montreal, Quebec H2Y 3H1. To be eligible, mail-in entries must be postmarked no later than December 31, 2007.

Limit one (1) entry per person and/or e-mail address. In the event it is discovered that you submitted more than one entry, all additional/duplicate entries will be disqualified.

THE PRIZE: There will be one (1) prize awarded consisting of one (1) "Space Adventures" sub-orbital flight. Prize travel anticipated to occur by July 1, 2010. Winner (as defined below) will be notified of the departure date and launch location three (3) months prior to scheduled date. Contest Sponsors reserve the right to change such scheduled date as force majeure, health or other condition of the crew or passengers, technical failures or difficulties or adverse weather conditions may reasonably require. Winner must be available to travel on the Contest Sponsors’ selected dates. Prize also includes: round-trip coach airfare from the major Canadian commercial airport nearest the Winner’s home (departure point) to the first available "Space Adventures" sub-orbital flight launch location (to be determined at Contest Sponsors’ sole discretion), three (3) days of flight training, one (1) sub-orbital space flight, ground transportation to and from the launch location, hotel accommodations for one (1) [based on one (1) standard room, single occupancy, room and taxes only] for four (4) nights at a hotel chosen by the Contest Sponsors, and meals for the duration of the training program and launch day. Approximate Retail Value $80,000 USD. Prize details, flight dates, hotel accommodation and restaurant choice are subject to change, at Contest Sponsors’ sole discretion, without notice or compensation. All other expenses not specifically described herein including, without limitation, room service, gratuities, merchandise, telephone calls, insurance, together with any travel documentation or any applicable overnight layover, any costs associated with the mandatory medical screening described below under the heading “Selection Process”, and all personal expenses of any kind or nature are the sole responsibility of the Winner. It is the sole responsibility of the Winner to obtain all necessary travel documentation including identification, passports and visas (if applicable) and to comply with any customs and immigration requirements.

The odds of winning will be determined by the number of eligible entries received by the contest closing date.

At Contest Sponsors’ sole discretion, an $80,000 USD cash prize may be provided to the Winner in the event that 1) the flight date is delayed past July 1, 2010, 2) due to "Space Adventures" exercising its sole discretion of rejecting the Winner, based on, including but not limited to, the Winner’s medical examinations, execution of required consent or release agreements 3) the Winner dies or becomes incapacitated or terminally ill before the Space Flight is scheduled to occur, 4) the Winner of the Space Flight chooses a cash prize alternative, and/or 5) there is an unreasonable and unforeseen increase in the cost of the sub-orbital flight.

SELECTION PROCESS: Potential winner (“Selected Entrant”) will be selected by random draw from amongst all eligible entries received via the internet by December 31, 2007 and by postal mail postmarked by December 31, 2007. The draw will be held in Montreal, Quebec at 12 PM EST on January 15, 2008. To be declared a winner (“Winner”), the Selected Entrant will be required to (i) correctly answer a time-limited, mathematical skill testing question to be administered by phone or mail, (ii) execute and return an Affidavit of Eligibility and Release of Liability, and where permitted by law, a Publicity Release within five (5) days after issuance of written confirmation, (iii) confirm medical eligibility to participate in the program by certifying that he/she does not have any physical or other condition or disability that would create a hazard for him/herself or other participants, and (iv) execute and return "Space Adventures" Standard Terms and Conditions relating to the Space Flight. A medical questionnaire will be provided to the Selected Entrant which shall be completed and executed by the Selected Entrant’s physician and returned to the Contest Sponsors within 30 days for medical screening. Should the Selected Entrant’s physician or the Contest Sponsors determine during this initial screening process that the Selected Entrant’s health condition does not meet the requirements for the program, such Selected Entrant will be disqualified, all rights to the prize will be forfeited, and the Contest Sponsors will select another entrant from among all remaining eligible entries. All decisions are final.

Selected Entrant will be notified on or about January 15, 2008 by phone, mail or email initially, and confirmed in writing. In the event the Contest Sponsors are unable to notify the Selected Entrant within five (5) days of the draw, or as a result of the return of any notification as undeliverable, that Selected Entrant will be disqualified, all rights to a prize will be forfeited, and an alternate Selected Entrant will be selected from among the remaining eligible entries.

Noncompliance with any of the above may result in disqualification of the Selected Entrant and the selection of an alternate Selected Entrant.

CONDITIONS OF PARTICIPATION: By entering the contest, Winner agrees to be bound by the Official Rules and, if requested, agrees to have their name and photograph used without compensation for advertising purposes related to this contest.

No correspondence pertaining to this contest will be entered into except with potential winners. The sponsors accept no liability for printing errors on material distributed for this contest.

By accepting the prize, the Winner agrees that the Contest Sponsors shall have the right & permission to use (unless prohibited by law) his/her name, picture, and city of residence for advertising, trade and/or other purposes in all forms of media, in perpetuity without notice or further compensation including a Prize Winner’s list.

Conduct: All entrants further agree that the Contest Sponsors, affiliates, subsidiaries, employees, advertising and promotion agencies, licensed wholesalers and distributors shall have no liability and will be held harmless by entrant for any and all liability, loss, injury, damage or death to entrant or any other person, damage to personal or real property caused by or relating to, directly or indirectly, the entrant’s acceptance, use or misuse of the prize and participation in any prize activities or any travel related thereto, any medical examinations relating to or required in connection with this Contest, attendance at pre-space flight training and participation in the sub-orbital space flight, or entrant’s participation in this Contest.

Laws & Regulations: All federal, provincial, and local laws and regulations apply. All expenses not specified herein, and all taxes on prizes, if applicable, are the sole responsibility of the Winner.

Quebec Residents: Any litigation respecting the conduct or organization of a publicity contest may be submitted to the Régie des Alcools, des courses et des jeux for a ruling. Any litigation respecting the awarding of a prize may be submitted to the Régie only for the purpose of helping the parties reach a settlement.

LIMITATIONS OF LIABILITY: Contest Sponsors are not responsible for any incorrect or inaccurate information, whether caused by website users or by any of the equipment or programming associated with, or utilized in, this Contest, or by any technical or human error which may occur in the processing and/or transmissions in the Contest. Contest Sponsors assume no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or authorized access to, or alteration of, entries. Contest Sponsors are not responsible for any problems or technical malfunction of any telephone network or lines, computer online systems, servers or providers, computer equipment, software, failure of e-mail due to technical problems or traffic congestion on the Internet or at any website or combination thereof, including injury or damage to participant’s or to any other person’s computer related to, or resulting from, participating or downloading materials in this contest. If, for any reason, the contest is not capable of running as planned, including, without limitation, infection by computer virus, bugs, worms, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of the Contest Sponsors which corrupt or affect the administration, security, fairness, integrity or proper conduct of this contest, Contest Sponsors reserves the right at its sole discretion to cancel, terminate, modify or suspend this promotion. In the event of early termination, a notice will be posted on the contest website and a random drawing to select the winner will be conducted from among all eligible entries received up to the time of termination. In the event of a dispute regarding an online entry, the online entry will be deemed made by the authorized account holder of the email address submitted at the time of entry; i.e. the person who is assigned to an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domains associated with the submitted email address.

Any attempt by an entrant to deliberately undermine the legitimate operation of this Contest is a violation of criminal and/or civil laws. Should such an attempt be made, the Contest Sponsors reserve the right to disqualify entrant and seek damages and other remedies to the fullest extent permitted by law.

WINNERS LIST: A Winners list can be obtained by sending a self-addressed, stamped envelope by March 31, 2008 to: BAM Strategy, 204 Du Saint-Sacrement, Suite 700, Montréal, Québec H2Y 1W8.